Saturday, February 8, 2014

WAT CONSULT

URL: www.watconsult.com

SOCIAL MEDIA EXECUTIVE-JOB DESCRIPTION

KEY OBJECTIVE OF THE ROLE
1. To help support the clients of WAT Media and to ensure that the strategy is adhered to within the context of that assignment.
2. To help support the customers through social media mediums.
KEY RESPONSIBILITIES
1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc
2. Responsibility for hands on interaction within social media sites such as facebook, twitter etc
3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company facebook fan pages, forums etc
4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
5. Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
6. Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc
7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc
9. Monitor and present relevant data, trends, successes, exceptions etc
10. Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone
11. Deliver real time content within relevant social spaces which dynamically engages the audience
12. Creative input on content, ideas on social media viral marketing
13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
14. Be enthusiastic but be responsible.

QUALIFICATION
1. BMM, BMS, MMS – Marketing, Diploma in Marketing and Communications, Diploma in Advertising and Communications, Qualification in SEO and SEM will be added honors.

TARGET INDUSTRIES & EXP
1. Digital Agencies, Media Agencies(social media), Advertising Agency, Creative Agencies. Digital media ,online media, social networking Industry
2. 0-2 years of experience in Digital media company/online media company with proven ability to manage a team.(freshers as well)
COMPETENCIES
1. Behavioural:
2. Excellent presentation skills with an astute and ability to interact with clients, agencies
3. Excellent communication skills both written and oral
4. Good Analytical Skills. Technical :
1. Strong writing, editing, and proofreading skills
2. Experience in writing for the Web, content management and internet research
3. Experience with social networks and implementation of social media marketing
4. The ideal person must be energetic, creative, an excellent writer and internet-savvy
5. Immersed in what it means to "live life online".
6. Those with daily use of twitter, blogs, message boards and social networks


ACCOUNT LEAD

KEY OBJECTIVE OF THE ROLE
1. To implement digital media solutions developed by the strategy team for various clients of WAT Consult by using various online digital/social platforms eg. networking sites, blogs etc.
2. To help support the clients of WAT Media and to ensure that the strategy is adhered to within the context of that assignment.
3. Platforms used: Facebook, Twitter, LinkedIn, YouTube, Flickr, Vimeo, Orkut. Blogs, Forums and Sites for ORM.

KEY RESPONSIBILITIES
1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc
2. Responsibility for hands on interaction within social media sites such as facebook, twitter etc
3. Responsibility for hands on interaction with off-site social properties ; other people blogs, other company facebook fan pages, forums etc
4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
5. Use etiquette and ability to “sell without selling”; online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
6. Use of a toolkit to measure and monitor digital activity- determine what works, tweak and improve content, communications etc
7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
8. Respond and react to changes within social networks,; changes in functionality, methods of engagement etc
9. Monitor and present relevant data, trends, successes, exceptions etc
10. Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone
11. Deliver real time content within relevant social spaces which dynamically engages the audience
12. Creative input on content, ideas on digital media viral marketing
13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
14. Manage digital media campaigns and day to day activities and promotions.
15. Analyze campaigns and translate qualitative data into recommendations and plans for revising the social media campaigns.
16. Manage presence in social networking sites and posting on relevant blogs.
17. Work with the Design team to develop creative for the campaign and ensuring that the social media tools are kept upto date.
18. Ensure timely delivery of the project by regular reporting structures and effective client servicing.
19. Doing timely performance reviews of the teams and its members and ensuring that the set performance standard is met.
20. Manage a team effectively and deliver expected performance as a team.
21. Be enthusiastic but be responsible.

QUALIFICATION
1. BMM, BMS, Diploma in Marketing and Communications, Diploma in Advertising and Communications.

TARGET INDUSTRIES & EXP
1. Digital Agencies, Media Agencies(social media), Advertising Agency, Creative Agencies.
2. 1-5 years of experience in Digital media company/online media company with proven ability to manage a team.

COMPETENCIES Behavioural:
1. Excellent communication skills both written and oral
2. Team handling and team building skills
3. Strong analytical, planning and forecasting skills
4. Target oriented.
5. Ability to multi task
6. Working in tight deadlines
7. Exhibiting Managerial Skills Technical:
1. The ideal person must be energetic, creative, an excellent writer and internet-savvy
2. Immersed in what it means to live life online;.
3. Those with daily use of twitter, blogs, message boards and social networks are preferred.
4. We would also prefer those who are active within SM community.

Campus: February 20, 2014

 Interested students are requested to register their name through online
 (www.sxccal.edu- Placement Cell - Registration for Campus Drive).

Last date of registration: February 12, 2014

*** With out Placement Hall Ticket you are not allow to sit for the drive



No comments: